Vertura Meta Ads Case Study: Up to 4.72x ROAS on a $175 Batting Cage
Cold audiences rarely buy a $175 net from a brand they have never seen. So we showed them the product working first, then sold to the people who watched.
Warm Audiences Bought at 3× the Return
Selling to strangers cost $111 a purchase. Selling to people who had already watched a Vertura video returned up to 4.72x.
Broad Advantage+ targeting on people who had never seen the brand: $111.73 per purchase.
then sell
Sales ad sets aimed at video viewers returned 4.72x, 4.35x and 3.84x.
Meta-reported purchase ROAS by audience type.
Return by Audience
The four best ad sets were all aimed at people who already knew Vertura.
Top 9 of 19 sales ad sets, Meta-reported purchase ROAS.
From Click to Checkout
The ads win the click. A $175 product needs more trust on the page before people buy.
All sales ad sets, October 2025 to October 2026.
What the Funnel Tells Us
- Strong ads, fast pages95% of clicks load the page, so the creative and site speed work.
- The product page is the first filterVideo, reviews and a clear delivery date help visitors commit to a $175 item.
- Retargeting closes the gapThe retargeting ad set had the most adds to cart (149) and 13 sales at $30.33.
How the Account Was Built
For a $175 product the path to a sale is longer, so we built the account in that order.
Tracking foundation
Pixel, Conversions API and Shopify connected, so every view, cart, checkout and purchase reaches Meta.
8.8/10 purchase matchCheap reach and video views
Awareness reached 30,425 people for $63.58. Video views cost about $0.01 each and clicks as little as $0.07.
$0.01 per ThruPlayFirst sales campaigns
13 purchases at $31.47 and 9 more at $39.33 proved the cage sells to warm audiences.
22 salesCustom audiences
People who watched 50% and 95% of the product video, plus a year of Instagram and Facebook visitors.
Up to 7,000 viewersSelling to video viewers
The best results in the account: 4.72x, 4.35x and 3.84x from video-viewer ad sets.
4.72x ROASRebounder launch
A second product with its own audiences, a purchase lookalike and cart recovery that excludes buyers.
Warm-Up Campaigns Filled the Funnel
Before asking anyone to buy, we put Vertura in front of large US audiences for cents. These are the people the sales campaigns later sold to.
6,103 of 6,401 link clicks reached the page, so speed and creative were not the problem.
A Brand People Can Trust
Straight From Ads Manager
Tap any screenshot to see it full size. Nothing here is a mock-up.
What Vertura’s Meta Ads Show
- Show the product workingPeople who watched a Vertura video bought at up to 4.72x, three times the return of broad targeting.
- Cheap reach pays laterWarm-up campaigns reached 192,861 accounts for $1,692.60 and built every top audience.
- Price sets the funnelA $175 item needs more trust on the page, so retargeting and cart recovery matter.
Vertura sells in the United States, so figures are in US dollars. ROAS is Meta-reported purchase ROAS. All figures are from Meta Ads Manager, Meta Audiences and Events Manager, October 2025 to October 2026.
Frequently Asked Questions
Selling a higher-priced product? Book a free call and we will plan your Meta Ads funnel with you.
What results did Vertura get from Meta Ads?
$3,515.88 in sales ad sets produced 64 website purchases at an average order of about $156, a 2.83x return. The best ad set returned 4.72x.
Why did video viewers buy so well?
A batting cage is easier to sell when people see a player using it. Someone who watched half of a training video had already seen the product work, so a sales ad felt like the next step.
What did not work?
Broad Advantage+ targeting on cold audiences cost $111.73 per purchase at 1.57x, so it was switched off and budget moved to warm audiences.
Is Meta Ads worth it for expensive products?
Yes, with the right funnel: warm people up with cheap video and traffic first, then sell to those who engaged.
Are these figures real?
Yes. Every number comes from Vertura’s Meta Ads Manager, Audiences and Events Manager, and the screenshots are on this page.