Founder & CEO
Fakher Rasheed
Sets the growth strategy behind every account and leads your first strategy call.
5+ years in e-commerceAmazon SEO
Improve Amazon visibility with a search-focused SEO strategy built around keywords, listings and customer intent.
ECLETE helps Amazon sellers improve organic visibility by connecting keyword research, listing optimisation and ranking strategy with the wider goals of the business.
Whether you’re launching a new product, trying to improve existing rankings or looking for a clearer way to understand Amazon search, we build SEO around your products, market and current performance.
Keyword researchListing optimisationRanking strategy
ECLETE at a glance
300%Average client growth
$50M+Sales managed
99.1%Client retention
Month-to-month. No long-term contracts.
Trusted by ecommerce brands
★★★★★5.0 average client rating50+ client reviewsAmazon FBA specialistsUK-based · Aylesbury
Our services
Amazon SEO Services
Amazon search visibility depends on more than adding keywords. Your research, listing relevance, content and marketplace performance all need to work together.
ECLETE brings these capabilities together through a structured Amazon search engine optimisation approach designed to improve discoverability and relevance.
Service 01
SEO Audit
Understand what’s limiting organic visibility.
We review your listings, keyword targeting and current search presence to identify gaps, opportunities and areas requiring attention.
- Listing and SEO audit
- Keyword coverage review
- Competitor analysis
- Search visibility assessment
Service 02
Keyword Research
Find the search terms that matter to your products.
Our research identifies relevant customer search terms and groups them into a practical keyword strategy for your listings and wider Amazon activity.
- Amazon keyword research
- Search term analysis
- Competitor keyword review
- Keyword mapping
Service 03
Listing Optimisation
Make your product pages more relevant and useful.
We optimise titles, bullets, descriptions and other relevant listing elements around search intent while keeping the customer experience clear.
- Title optimisation
- Bullet point optimisation
- Description content
- Keyword placement
Service 04
Backend SEO
Strengthen the less visible parts of your listing.
We review relevant backend search terms and listing fields to support keyword coverage without relying on repetitive or unnatural copy.
- Backend search terms
- Keyword indexing support
- Search term refinement
- Listing structure
Service 05
Ranking Strategy
Build a clearer path to stronger keyword visibility.
We combine keyword relevance, listing quality and marketplace performance considerations to develop a practical ranking strategy.
- Keyword ranking strategy
- Search intent analysis
- Organic visibility improvement
- Ongoing SEO optimisation
Service 06
SEO Reporting
Know what is changing and where to focus next.
We review keyword and listing performance to identify progress, gaps and the next optimisation priorities.
- Keyword performance
- Ranking tracking
- Visibility review
- Action-focused reporting
Beyond search
More Ways We Help Amazon Sellers
Amazon SEO is our focus. But stronger organic visibility works best when it connects with the rest of your Amazon strategy.
When your brand needs additional support to improve marketplace performance, ECLETE can connect SEO with advertising, products and FBA operations.
Growth 01
Amazon PPC
Turn paid visibility into a more efficient growth channel.
We connect Amazon advertising with your keywords, products, customer intent and commercial goals.
- PPC management
- Campaign optimisation
- Keyword and targeting strategy
Growth 02
Amazon Private Label
Build stronger products and marketplace strategies.
We support private-label sellers across product research, launch planning and wider Amazon growth.
- Product research
- Private-label strategy
- Product launch support
Growth 03
Amazon FBA UK
Build and grow your Amazon FBA operation with the right marketplace support.
We support sellers with FBA setup, marketplace guidance and ongoing growth support across the UK.
- FBA support
- Selling on Amazon UK
- FBA growth support
Why ECLETE
SEO that connects search visibility with the wider Amazon business
Improving rankings is not only about targeting more keywords. The way your product, listing, advertising and marketplace strategy work together can influence how customers discover and engage with your products.
ECLETE looks at the wider picture, identifies practical SEO opportunities and builds recommendations around your products, customers and commercial objectives.
Amazon-Focused SEO
We focus on Amazon search behaviour, keyword relevance, listings and the marketplace factors connected to organic visibility.
Strategic Approach
We first understand your products and market before deciding which keywords, listing areas and SEO actions should take priority.
Full-Service Support
SEO can work alongside PPC, private-label support, FBA and broader Amazon growth services through one connected team.
Growth & Profitability
Our approach considers rankings, discoverability, relevance and the wider marketplace performance behind sustainable organic growth.
The team
Real people behind your account
A small senior team, so you always know who is working on your account. Your strategy call is with our founder, and your day-to-day contact is a dedicated Amazon account manager.
Co-Founder & Director
Muhammad Abdullah
Runs operations, so every account is delivered on time, to a high standard and with clear reporting.
5+ years in e-commerce
Head of Amazon & Marketplaces
Tallah Bin Tariq
Your day-to-day Amazon lead. Runs product research, keywords, listings and campaigns, and reports back on results.
4+ years’ experience
Head of Creative
Zain Nasir
Leads your listing images, A+ content, storefront and brand assets, so your products look right on Amazon.
Backed by ECLETE's specialist team for PPC, SEO, creative and web.Speak to the team→
Our approach
A structured process from audit to scale
A structured process designed to turn your Amazon SEO goals into clear growth actions.
01
Understand
We start by understanding your products, brand, target customers, current rankings and the challenges affecting organic visibility.
02
Analyse
We review your listings, keywords, competitors and marketplace performance to identify SEO gaps and opportunities.
03
Strategise
We turn our findings into an SEO strategy aligned with your product, search intent and wider Amazon objectives.
04
Implement
We execute the agreed SEO actions across keyword research, listing optimisation, backend search terms and related areas.
05
Optimise
SEO doesn’t stop after an update. We review performance, rankings and search visibility and refine the strategy based on data.
06
Scale
Once the foundation is working, we identify additional keyword and product opportunities to expand organic visibility.
Results
Real ecommerce growth. Real work behind the results.
See how we’ve helped brands identify opportunities, solve marketplace challenges and improve their ecommerce performance. We believe results should come with context.
Explore the work behind the numbers and see what ECLETE actually implemented for each brand.
Case study 01Private label
RIPTIC
From $166K to $460K in sales in six months
Before · Jan–Jun$166,3781,140 units ordered
After · Jul–Dec$460,1723,241 units ordered
How: deep keyword research, premium content, strategic PPC and data-backed optimisation.
“Kids Metal Detector” launch: 200+ orders in its first month.
Read the case study→Case study 02New launch
VERTURA
From zero to $194K in sales in its first year
A year earlier$00 units ordered
After 12 months$194,6061,314 units ordered
How: competitive research, listing optimisation, a targeted PPC launch and rapid testing.
$158,297 in sales from January to September 2026 alone.
Read the case study→Case study 036 months
Konflic
$6K in ad spend turned into $204K in sales
Before703units ordered
After 6 months7,408units · $204,434 sales
How: account health work to keep the account secure, active and compliant, so growth could scale without risk.
Read the case study→Results from individual client accounts. Every business is different and results vary. Figures in USD.Client → Challenge → Strategy → Action → Result
Screenshots taken from the client’s own Amazon account. Product IDs are hidden and highlights were added by ECLETE.
Client reviews
Hear it from the sellers we work with
Real video reviews from ecommerce brands growing on Amazon with ECLETE. Tap any video to watch.
Related Amazon services
More Amazon Services From ECLETE
FAQ
Frequently asked questions
What is Amazon search engine optimisation?
Amazon search engine optimisation is the process of improving a product’s organic visibility by aligning keyword research, listing content and relevant marketplace signals with how customers search on Amazon.
How do you rank for keywords on Amazon?
To improve keyword visibility, we start with relevant research, map keywords to the right listing areas, optimise the product page and review ranking performance over time. The approach is based on the product, competition and search intent.
What SEO tools for Amazon do you use?
SEO tools for Amazon can support keyword research, competitor analysis, search-term discovery and ranking analysis. We use research and performance data as inputs, then turn those findings into practical listing and SEO actions.
Can ECLETE help with Amazon keyword research?
Yes. We identify relevant search terms, review competitor keyword opportunities and organise findings into a practical keyword strategy for your Amazon listings.
Can you optimise an existing Amazon listing?
Yes. We can review existing titles, bullets, descriptions, backend search terms and keyword coverage to identify opportunities for stronger relevance and organic visibility.
Is ECLETE an Amazon SEO agency in the UK?
ECLETE supports UK-focused Amazon sellers and brands with Amazon SEO, listing optimisation and broader marketplace growth services. If you’re comparing the best Amazon SEO agency in UK options, assess the specific SEO process, support and services offered for your business stage.
Can I find Amazon SEO services near me?
ECLETE works with Amazon sellers and brands seeking UK-focused support, so SEO support does not require a local office relationship. We can structure the work around your products, marketplace and business objectives.