Fakher Rasheed
Founder & CEO
Fakher founded ECLETE in 2023 to give online brands one team for every channel they sell on. He sets the direction of the agency, leads strategy calls with new clients and helps brands expand into new markets.
About ECLETE
The Ecommerce Growth Agency Behind Brands That Sell
ECLETE is a UK ecommerce growth agency, founded in 2023 and based in Aylesbury, Buckinghamshire. We help brands sell more on Amazon, TikTok Shop and their own websites, with one team running the marketplace, the store and the ads.
8 department leads, one teamWorking on client accounts every day
$100M+In sales generated for our clients
350+Clients worked with
400+Projects completed
27Countries where we have launched brands
Our storyFakher RasheedFounder & CEOMuhammad AbdullahCo-Founder & Director
How ECLETE Started
Fakher RasheedFounder & CEOMuhammad AbdullahCo-Founder & DirectorECLETE started in 2023, when Fakher Rasheed and Muhammad Abdullah set out to build one ecommerce team that could run every channel a brand sells on.
Most online brands juggle a marketplace agency, a web developer and a separate ads team, and nobody owns the full picture. We built ECLETE to fix that. Today we are an ecommerce growth agency for UK brands and sellers worldwide, managing Amazon and TikTok Shop accounts, building Shopify and WordPress websites, running Meta and Google Ads and producing the creative that ties it all together.
2023
ECLETE is founded
Two founders start the agency with a focus on helping online brands sell more.
Growing
One team, every channel
Marketplaces, websites, paid ads and creative join under one roof.
Today
350+ clients, 27 countries
400+ projects completed for brands across the UK and beyond.
Meet the team
The People Behind Your Growth
Meet the ECLETE team. You will not be passed to people you have never met: the heads of each department work on client accounts every day.
01Leadership
Muhammad Abdullah
Co-Founder & Director
Abdullah co-founded ECLETE and shapes how the agency delivers for its clients. He leads strategy calls with brands, builds their growth plans and makes sure every decision is backed by data.
Fajar Kayani
Head of Operations
Fajar runs day-to-day operations, from onboarding new clients to keeping every project on schedule. He looks after client relationships and tracks each account against its agreed targets.
02Department heads
Afra Shamsher
People & Culture Manager
Looks after hiring, onboarding and the people behind every client account.
Tallah Bin Tariq
Head of Amazon & Marketplaces
Leads Amazon brand growth, from product research and keywords to competitor analysis and campaigns.
Moeed Abbas
Head of Web Development
Leads Shopify and WordPress builds, with a focus on SEO, user experience and stores that sell.
Qaiser Rasheed
Head of Performance Marketing
Runs Meta and Google Ads campaigns that turn ad spend into measurable sales.
Zain Nasir
Head of Creative
Leads listing images, A+ content, banners and brand assets across every channel.
Backed by specialists:Amazon account managersPPC specialistsContent writersShopify developersWordPress developersUI and UX designersMedia buyersGraphic designersSEO executives
Your call is with one of our founders
Talk through your brand, channels and goals with Fakher or Abdullah.
Services
What Our Ecommerce Agency Does
Every service a growing online brand needs, from one ecommerce agency in the UK where every team talks to each other.
01
Amazon Account Management
Listings, PPC, account health and brand growth from an Amazon marketing agency UK sellers can rely on.
02TikTok Shop Management
Shop setup, creator partnerships and ads for brands selling on TikTok Shop UK.
03Ecommerce Website Development
Shopify and WordPress stores built to convert, rank and connect with your marketplaces.
04Facebook Ads Management
Meta campaigns on Facebook and Instagram, measured on sales rather than clicks.
05Shopify Development
Custom Shopify builds, redesigns and migrations for growing UK brands.
Our approach
How We Work With You
What every ECLETE client can expect, whichever service they start with.
01 / 04
Clear reporting
You see the numbers that matter, such as sales, orders and ad spend, with regular updates on what we are doing and why.
02 / 04
Senior people on your account
Your account is run by experienced specialists and overseen by the head of each department.
03 / 04
One joined-up team
Your marketplaces, website, ads and creative are planned together, not by separate agencies pulling in different directions.
04 / 04
Honest results
We share figures from real stores and real dashboards, with the context behind them.
Key facts
ECLETE at a Glance
The key facts about our ecommerce growth agency, in one place.
- Company
- ECLETE
- What we are
- An ecommerce growth agency
- Founded
- 2023
- Founders
- Fakher Rasheed (Founder & CEO) and Muhammad Abdullah (Co-Founder & Director)
- UK office
- 199 Fowler Road, Aylesbury, Buckinghamshire, HP19 7QR, United Kingdom
- Who we work with
- UK brands and online sellers worldwide
- Services
- Amazon account management, TikTok Shop, Shopify and WordPress websites, Meta and Google Ads, creative
- Track record
- $100M+ in client sales, 350+ clients, 400+ projects, brands launched in 27 countries
- info@eclete.com
- Phone
- +44 7446 489722
Brands we have worked withView Case Studies
nyxi
nyxi
nyxiFAQ
Frequently Asked Questions
Have another question?Talk to the team that runs ecommerce accounts every day.
What is ECLETE?
ECLETE is an ecommerce growth agency founded in 2023 by Fakher Rasheed and Muhammad Abdullah. We help brands sell more on Amazon, TikTok Shop and their own Shopify or WordPress websites, and we run their Meta and Google Ads.
What does an ecommerce growth agency do?
An ecommerce growth agency helps online brands increase sales across the channels they sell on. At ECLETE that means managing marketplaces, building and improving websites, running paid ads and producing creative, with one team planning it all together.
Where is ECLETE based?
ECLETE's UK office is at 199 Fowler Road, Aylesbury, Buckinghamshire, HP19 7QR. We work with brands across the UK, and with sellers in the US and Europe.
Do you work with UK brands?
Yes. We work with UK sellers and brands on Amazon UK, TikTok Shop UK and their own online stores, as well as brands selling in the US and Europe.
Who will I work with?
Your first call is with one of our founders, Fakher Rasheed or Muhammad Abdullah. After that, your account is run by specialists led by the head of each department.
Do I need to sign a long-term contract?
No. Our monthly services are billed month to month, with no long-term contract.
How do I get started?
Book a free strategy call. We will look at your brand, your channels and your goals, then recommend the right first step.