Vertura Amazon Case Study: ACOS From 158% to 18% in One Month
One batting cage. Zero reviews. Big brands all around it. Within weeks it was the #1 New Release in its category, and the first stock sold out in under 50 days.
The Month Everything Changed
At launch, every $1 of ad sales cost $1.59 in ads. One month later it cost 18 cents. Same product, smarter decisions.
No reviews, a high price and broad targeting. Ads were buying traffic that did not convert.
optimisation
Weak keywords paused, winners scaled, price adjusted. $14,302.58 in ad sales from $2,616.07 spend.
ACOS is ad spend divided by ad sales. Lower means each sale from ads costs less.
From Invisible to Page One
Good ads build sales history, and sales history lifts organic rank. In six weeks Vertura climbed to the top of page one for the searches that matter most.
5buyer keywords now in the top 3 on page one, two of them at number one
- batting cage for backyard#57Page 2→#1Page 1
- softball pitching machine net#31Page 1→#1Page 1
- batting cage with pitching machine hole#17Page 1→#2Page 1
- pitching machine cage#36Page 1→#3Page 1
- pitching machine net#39Page 1→#3Page 1
- backyard baseball net300+Not ranked→#8Page 1
- baseball net for backyard300+Not ranked→#15Page 1
- baseball pitching machine setup#167Page 4→#26Page 1
Organic positions on Amazon US, 16 October vs 28 November 2025.
From Zero Reviews to Sold Out
Six moments from the first day of stock to the last unit sold.
Stock lands, ads go live
A fully optimised listing and launch PPC campaigns started the day inventory arrived.
Price adjusted
The launch price was above the market. We adjusted it after the first week to speed up conversions.
#1 New Release
Vertura became the #1 New Release in Baseball & Softball Batting Cages and earned its first “bought in past month” badge.
100+ bought in past monthACOS under control
ACOS fell from 158.73% to 18.29%, and the listing passed 200 sales a month.
200+ bought in past monthPrice matched to leaders
With around 50 units left, the price was aligned with top competitors to finish the stock.
Sold out, in profit
All 253 units sold: $35,681.08 in sales and $2,398.47 net profit.
Sold outThe Real Profit and Loss
No vanity numbers. This is the full first batch, from total sales down to what the client kept.
$14,662.56 of the $35,681.08 came from ads. The rest was organic, driven by ranking and badges.
A Listing Made to Convert
Straight From Seller Central
Tap any screenshot to see it full size. Nothing here is a mock-up.
What Vertura’s Launch Shows
- A high launch ACOS can be fixed fastUsing early data, ACOS fell from 158.73% to 18.29% in a month.
- Ads feed organic rankLaunch sales pushed key searches to the top of page one, so 59% of sales came without ads.
- Price is a launch toolSmall price changes at the right time sped up sales and cleared the stock.
Vertura sells on Amazon US. All figures are from Vertura’s Seller Central and Amazon Ads accounts, October to December 2025.
Frequently Asked Questions
Launching a product on Amazon? Book a free call and we will plan your launch with you.
How did ECLETE cut Vertura’s ACOS so quickly?
We used the first weeks of ad data to find the keywords and placements that converted, paused the ones that did not, added promotions and adjusted the price.
How long did it take to sell the first stock?
Under 50 days. All 253 units of the first batch sold between October and early December 2025.
Did Vertura make a profit on its first batch?
Yes. After stock, shipping, Amazon fees, ads and other costs, the net profit was $2,398.47.
How much of the sales came from ads?
$14,662.56 of the $35,681.08 total came from ads. The other 59% was organic, helped by page-one rankings and badges.
Can you launch a product with no reviews?
Yes. Vertura launched with zero reviews. A strong listing, launch PPC and smart pricing built sales history, badges and rankings quickly.
Are these figures real?
Yes. Every number comes from Vertura’s Seller Central and Amazon Ads accounts, and the screenshots are on this page.