Konflic USA Meta Ads Case Study: 202 Sales and Ads Up to 9.43x ROAS
A Los Angeles streetwear brand moving from Amazon to its own Shopify store, with no pixel history and small daily budgets. We built the tracking, warmed up the audience and turned retargeting into its best source of sales.
Retargeting Cut the Cost of a Sale by 36%
Cheap traffic and awareness filled the audience pool. Sales campaigns then went after those warm visitors, and the cost of each purchase fell.
43 purchases at $12.74 each on a $40 daily budget, with 333 adds to cart in 30 days.
convert cheaper
The newest always-on sales campaign averages 4.95x purchase ROAS, with its best ad at 9.43x.
Cost per website purchase from Meta Ads Manager. Lower is better.
Top-Returning Ads, Straight From Ads Manager
Purchase ROAS shows how many dollars of tracked sales came back for every $1 spent.
Best ad in each snapshot, Meta-reported purchase ROAS. The account-wide average across all 16 sales ad sets is 2.43x.
From Click to Checkout
Ads Manager tracks every shopper after the click. Here is where they went.
All sales ad sets, September 2023 to October 2026.
What the Funnel Tells Us
- Ads and pages work94.5% of clicks load the page and 22% of visitors add to cart, a strong rate for apparel.
- Checkout is the leak818 people started checkout and 202 bought, so checkout retargeting and cart emails come next.
- Retargeting is where profit sitsWarm audiences bought at $13.50, against $23 to $26 from cold audiences.
From First Pixel to Always-On Sales
Each stage answered one question, and the answer decided where the next dollar went.
Tracking foundation
The Konflic Pixel with browser and server events, plus 3 product catalogues, so ads could show real products and prices.
Warm up the brand
Black Friday awareness reached 22,319 people at $1.35 per 1,000. Retarget traffic bought page views at $0.17 each.
$0.17 per page viewFind what sells
Lookalikes, catalogue ads and cart retargeting were tested. The weaker ones were switched off and their budget moved to winners.
Black Friday sales campaign
43 purchases at $12.74 each on $40 a day. Meta marked the campaign “High performing”.
$12.74 per saleScaling the winners
The “target” ad set delivered 29 purchases at $15.92 and 3.36x. A Threads test returned 3.39x with a $72.83 average order.
3.36x ROASAlways-on sales
The newest sales campaign averages 4.95x purchase ROAS, with its best ad at 9.43x and an $81.97 average order.
9.43x best adAds Grew the Facebook Page Too
People who saw the ads came back to the page on their own. Organic reach rose sharply in the 28 days from 19 February to 18 March 2026.
97.7% of views came from non-followers, so the content reached new people.
Creative That Sells Streetwear
Straight From Ads Manager
Tap any screenshot to see it full size. Nothing here is a mock-up.
What Konflic’s Meta Ads Show
- Warm up, then sellCheap traffic and awareness built the audiences behind every top result.
- Carousels win efficiencySeveral designs in one ad gave the lowest cost per sale ($10.68) and a 5.24x return.
- Scale slowly, cut fastWinners got about 20% more budget every few days; losers were switched off.
Konflic USA sells in the United States, so figures are in US dollars. ROAS is Meta-reported purchase ROAS. All figures are from Meta Ads Manager and Meta Business Suite, September 2023 to October 2026.
Frequently Asked Questions
Want Meta Ads that sell? Book a free call and we will look at your account, tracking and creative.
What results did Konflic USA get from Meta Ads?
202 tracked website purchases from $4,244.60 in ad spend, at $21.01 each. The best ad set brought sales at $13.50 and top ads returned up to 9.43x.
Why does the account ROAS differ from the best ads?
2.43x is the average across all 16 sales ad sets, including tests that were switched off. The best ad sets and the newest campaign returned between 3.36x and 9.43x.
What made the Black Friday campaign work?
Awareness and traffic campaigns filled the audience cheaply, then a sales campaign retargeted those warm people with a strong offer. Meta marked it “High performing”.
Do you set up Meta tracking for Shopify stores?
Yes. We install the pixel, server events and catalogues first, so Meta can see every purchase and find more buyers.
Are these figures real?
Yes. Every number comes from Konflic USA’s Meta Ads Manager and Meta Business Suite, and the screenshots are on this page.