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Home›Amazon›Amazon PPC Management

Amazon PPC Management

Turn Amazon advertising into a more efficient growth channel with structured campaigns, focused targeting and continuous optimisation.

ECLETE is an Amazon PPC ads agency helping UK brands manage and optimise Amazon advertising around product performance, customer intent and commercial goals.

Whether you are launching a product, trying to reduce wasted spend or looking to scale campaigns that are already working, we help you understand what is happening across your PPC account and where your next opportunities can come from.

Book a Strategy Call
Explore Amazon PPC Services
PPC auditsCampaign managementSponsored Ads

ECLETE at a glance

300%Average client growth
$50M+Sales managed
99.1%Client retention
Month-to-month. No long-term contracts.
ServicesWhy ECLETEPPC AuditProcessTargetingOptimisationResultsReviewsFAQ
Book a call
Trusted by ecommerce brands
★★★★★5.0 average client rating50+ client reviewsAmazon FBA specialistsUK-based · Aylesbury
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Our services

Amazon PPC Advertising Services

Amazon PPC performance isn’t driven by one activity alone. Campaign structure, targeting, search terms, bids, budgets and ongoing optimisation all need to work together.

ECLETE brings these capabilities together to create a more controlled and purposeful advertising approach.

Service 01

PPC Audit

Understand what is working and what needs attention.

We review your existing PPC account to identify inefficient spend, weak targeting and missed opportunities.

  • Account audit
  • Campaign analysis
  • Wasted spend review
Explore PPC Audit
Service 02

Campaign Management

Turn advertising into a more efficient growth channel.

Our Amazon PPC management services cover campaign structure, targeting, bids, budgets and ongoing optimisation.

  • Campaign management
  • Bid and budget management
  • Performance optimisation
Explore PPC Management
Service 03

Sponsored Ads

Make paid visibility more purposeful.

Our Amazon sponsored ads management approach focuses on relevant targeting, controlled spend and measurable performance.

  • Sponsored advertising
  • Target optimisation
  • Performance monitoring
Explore Sponsored Ads
Service 04

Targeting Strategy

Reach customers with stronger purchase intent.

We analyse keyword, product and search-term performance to identify relevant opportunities and reduce inefficient traffic.

  • Keyword targeting
  • Product targeting
  • Search-term analysis
Explore Targeting
Service 05

Bid & Budget Management

Put advertising investment behind meaningful opportunities.

We review bids and budgets against performance to improve control and support stronger campaigns.

  • Bid analysis
  • Budget allocation
  • Spend control
Explore Bid Management
Service 06

PPC Optimisation

Keep improving as your account changes.

We continually analyse campaign performance and make data-led adjustments to targets, bids, budgets and structure.

  • Ongoing optimisation
  • Performance analysis
  • Data-led decisions
Explore PPC Optimisation
Why ECLETE

Not another agency that simply changes bids. A PPC growth partner focused on the bigger picture

Effective Amazon advertising requires more than campaign management. Your PPC strategy needs to connect with your products, customers, marketplace position and commercial objectives.

ECLETE combines hands-on advertising management with a structured approach to understanding performance, identifying opportunities and continually improving the account.

Amazon PPC Expertise

We focus on campaign structure, targeting, bids, budgets and search terms that influence PPC performance.

Strategic Approach

We understand your products, account and objectives before building PPC decisions around what your business is trying to achieve.

Full-Service Support

PPC can work alongside Amazon SEO, listings, FBA and wider marketplace strategy when your business needs broader support.

Performance & Efficiency

We look beyond activity alone and consider visibility, spend efficiency, sales performance and opportunities to improve.

PPC audit

Amazon PPC Audit

Before changing campaigns, you need to understand what is actually happening inside the account.

ECLETE reviews campaign structure, targeting, search terms, bids, budgets and performance to identify what is working, what is wasting spend and where improvements can be made.

Audit 01

Account Review

Assess the foundations of your PPC account.

We review campaigns and targeting to identify structural gaps, overlap and areas that need attention.

  • Campaign structure
  • Target organisation
  • Account coverage
Review My PPC Account
Audit 02

Search-Term Review

Understand what shoppers are actually searching for.

We analyse search-term performance to identify relevant traffic and opportunities to reduce inefficient matches.

  • Search-term analysis
  • Relevant queries
  • Inefficient traffic
Analyse Search Terms
Audit 03

Performance Review

Turn PPC data into clear priorities.

We assess spend and results across campaigns and targets to establish practical optimisation actions.

  • Spend analysis
  • Performance trends
  • Action priorities
Get a PPC Audit
Campaign structure

Amazon PPC Campaign Structure

A structured process designed to turn Amazon advertising data into clear growth actions.

01

Audit

We start by reviewing your Amazon PPC account, campaigns, targeting, bids, budgets and current advertising performance.

02

Analyse

We analyse campaign and search-term data to identify wasted spend, inefficient targets, missed opportunities and areas with stronger potential.

03

Strategise

We turn our findings into a clear PPC strategy aligned with your products, customer intent and business objectives.

04

Implement

We implement the agreed campaign structure, targeting, bidding and budget strategy across your Amazon PPC account.

05

Optimise

Performance doesn’t stop after implementation. We continually analyse campaigns, search terms, bids and budgets and make data-led improvements.

06

Scale

Once your PPC foundation is performing effectively, we identify winning campaigns, targets and opportunities to scale your Amazon advertising further.

Targeting

Amazon PPC Targeting

The right targeting strategy helps your campaigns reach shoppers who are more relevant to your products.

We analyse keyword and product targeting alongside search-term performance to understand which opportunities deserve more attention and which are contributing to inefficient spend.

Targeting 01

Keyword Targeting

Focus spend on relevant search opportunities.

We use performance data to understand which keyword targets are supporting your products and where adjustments are needed.

  • Keyword performance
  • Search intent
  • Target refinement
Explore Keyword Targeting
Targeting 02

Product Targeting

Reach shoppers through relevant product opportunities.

We assess product-targeting performance to identify useful placements and reduce inefficient traffic.

  • Product targeting
  • Placement analysis
  • Target optimisation
Explore Product Targeting
Targeting 03

Search-Term Insights

Use real customer searches to improve decisions.

Search-term data helps reveal what is driving clicks, sales and wasted spend across your campaigns.

  • Search-term analysis
  • New opportunities
  • Negative targeting
Explore Search Terms
Optimisation

Amazon PPC Optimisation

Amazon PPC is not a set-and-forget activity.

Competition, customer behaviour, search demand and product performance can all change over time. ECLETE continually reviews campaign results, search terms, targeting, bids and budgets to identify what should be scaled, refined or removed.

The aim is to improve advertising efficiency while keeping PPC aligned with your wider Amazon growth strategy.

Optimise My PPC
01

Review

Look at what the data is saying. Campaign results, search terms and targeting are reviewed regularly, not once a quarter.

Campaign resultsSearch termsTargeting
02

Refine

Fix what is holding performance back. Bids, budgets and structure are adjusted where they are wasting spend or limiting good targets.

BidsBudgetsStructure
03

Scale or remove

Back the winners, cut the waste. Strong campaigns get room to grow while inefficient targets are reduced or removed.

ScaleRefineRemove
Bids & budgets

Bid & Budget Management

Your PPC budget should support the areas with the strongest opportunity, not simply follow yesterday’s performance.

We review bid and budget performance across campaigns and targets to help control inefficient spend while giving stronger opportunities room to grow.

Control 01

Bid Management

Adjust bids around real performance.

We assess target-level results to identify where bids may need to be increased, reduced or maintained.

  • Bid analysis
  • Target performance
  • Efficiency checks
Explore Bid Management
Control 02

Budget Allocation

Align spend with campaign priorities.

We review campaign budgets and performance to help keep advertising investment focused on meaningful opportunities.

  • Budget review
  • Spend allocation
  • Campaign priorities
Explore Budget Management
Control 03

Ongoing Control

Keep PPC decisions connected to results.

Regular reviews help ensure budget and bid decisions respond to changes in campaign performance.

  • Performance monitoring
  • Data-led changes
  • Ongoing control
Optimise My PPC
Reporting

Clear PPC Reporting

You should be able to understand where your advertising budget is going and what your campaign data is telling you.

We turn PPC performance into clear insights around spend, sales, targeting efficiency and optimisation opportunities, giving you a practical view of what is working and what should happen next.

View PPC Case Studies
Discuss Your PPC
01

Spend

See where the budget goes. A clear view of spend across campaigns and targets.

Spend by campaignWasted spend
02

Sales

Connect advertising to results. How advertising is contributing to sales and performance.

Ad salesPerformance trends
03

Next steps

Know what happens next. Targeting efficiency and the optimisation opportunities we will act on.

Targeting efficiencyOpportunities
Results

Real PPC work. Real results behind the strategy.

We believe results should come with context. Our case studies show the work behind the numbers: the challenge, strategy, actions and result.

Explore the work behind the numbers and see what ECLETE actually implemented for each brand.

Case study 01Private label
RIPTIC

From $166K to $460K in sales in six months

Before · Jan–Jun$166,3781,140 units ordered
After · Jul–Dec$460,1723,241 units ordered

How: deep keyword research, premium content, strategic PPC and data-backed optimisation.

“Kids Metal Detector” launch: 200+ orders in its first month.
Read the case study→
Case study 02New launch
VERTURA

From zero to $194K in sales in its first year

A year earlier$00 units ordered
After 12 months$194,6061,314 units ordered

How: competitive research, listing optimisation, a targeted PPC launch and rapid testing.

$158,297 in sales from January to September 2026 alone.
Read the case study→
Case study 036 months
Konflic

$6K in ad spend turned into $204K in sales

Before703units ordered
After 6 months7,408units · $204,434 sales

How: account health work to keep the account secure, active and compliant, so growth could scale without risk.

Read the case study→
Results from individual client accounts. Every business is different and results vary. Figures in USD.Client → Challenge → Strategy → Action → Result

Screenshots taken from the client’s own Amazon account. Product IDs are hidden and highlights were added by ECLETE.

View Our Case Studies
Discuss Your Amazon Business
The team

Real people behind your account

A small senior team, so you always know who is working on your account. Your strategy call is with our founder, and your day-to-day contact is a dedicated Amazon account manager.

Fakher Rasheed, Founder and CEO of ECLETE
Founder & CEO

Fakher Rasheed

Sets the growth strategy behind every account and leads your first strategy call.

5+ years in e-commerce
Muhammad Abdullah, Co-Founder and Director of ECLETE
Co-Founder & Director

Muhammad Abdullah

Runs operations, so every account is delivered on time, to a high standard and with clear reporting.

5+ years in e-commerce
Tallah Bin Tariq, Head of Amazon and Marketplaces at ECLETE
Head of Amazon & Marketplaces

Tallah Bin Tariq

Your day-to-day Amazon lead. Runs product research, keywords, listings and campaigns, and reports back on results.

4+ years’ experience
Zain Nasir, Head of Creative at ECLETE
Head of Creative

Zain Nasir

Leads your listing images, A+ content, storefront and brand assets, so your products look right on Amazon.

Backed by ECLETE's specialist team for PPC, SEO, creative and web.Speak to the team→
Client reviews

Hear it from the sellers we work with

Real video reviews from ecommerce brands growing on Amazon with ECLETE. Tap any video to watch.

Crystal — ECLETE client video review
★★★★★Crystal0:51
Related Amazon services

More Amazon Services From ECLETE

  • Amazon Agency UK
  • Amazon SEO
  • Amazon FBA UK
  • Amazon Private Label
  • Amazon Seller Consulting
  • Amazon Case Studies
FAQ

Frequently asked questions

What does an Amazon PPC ads agency do?

An Amazon PPC ads agency helps brands plan, manage and optimise Amazon advertising campaigns, including campaign structure, targeting, bids, budgets and performance analysis.

What are Amazon PPC advertising services?

Amazon PPC advertising services can include PPC audits, campaign setup and management, keyword and product targeting, bid and budget management, optimisation and reporting.

What is included in Amazon PPC management services?

Amazon PPC management services can cover campaign structure, targeting, search-term analysis, bids, budgets, ongoing optimisation and performance reporting.

What is Amazon sponsored ads management?

Amazon sponsored ads management focuses on managing and optimising sponsored advertising to improve targeting, control spend and support product visibility.

How do I choose the best Amazon PPC ads agency in the UK?

Look for an agency with a clear process, strong PPC expertise, data-led optimisation and an understanding of how advertising connects with your wider Amazon strategy.

Can ECLETE audit and manage existing PPC campaigns?

Yes. ECLETE can review existing campaigns, identify wasted spend and optimisation opportunities, then manage the agreed PPC strategy and ongoing improvements.

Let's talk growth

Ready to grow on Amazon and TikTok Shop?

Book a free strategy call. We will look at your account, your goals and show you where the growth is.

Fakher Rasheed, ECLETE co-founderMuhammad Abdullah, ECLETE co-founder

No sales scripts. You speak to the people who run the work.

Book a Strategy Call→Call +44 7446 489722
ECLETE

UK-based ecommerce growth agency helping brands grow on Amazon, TikTok Shop and beyond. Month-to-month, no long-term contracts.

★★★★★5.0 average client rating50+ client reviews

Amazon

  • Amazon
  • Amazon Advertising
  • Amazon PPC Management
  • Amazon SEO
  • Amazon FBA UK
  • Amazon Private Label
  • Amazon Seller Consulting

TikTok Shop

  • TikTok Shop UK Agency
  • Shop Management
  • Shop Setup
  • Product Listing
  • Returns & Accounts
  • Fulfilment & Shipping
  • TikTok Shop Ads
  • Affiliate Marketing
  • Account Health

Services

  • Marketplace Services
  • Web Development
  • Ecommerce Website Development
  • Shopify Development
  • Meta Ads
  • Facebook Ads Management
  • Case Studies
  • Testimonials

Resources

  • About Us
  • Blog
  • Contact Us

Get in touch

  • +44 7446 489722
  • info@eclete.com
  • 199 Fowler Road, Aylesbury,
    Buckinghamshire, HP19 7QR, United Kingdom
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