Neart Amazon Case Study: $44,278 in 33 Days From a Brand-New Pilates Board
A first product, a price above the market and only 14 orders in week one. A month later it was the #1 New Release in Pilates Reformers and the first batch had sold through.
ACOS Cut by More Than Half in Four Weeks
Week one was slow: a higher price than the market and only 14 orders. We used that early data to fix the ads, the offer and the price.
$1,135.31 of spend for 14 orders and $2,219.82 in ad sales.
optimisation
88 orders and $9,589.13 in ad sales in a single week, at 19.61% ACOS.
ACOS from Amazon Ads. Lower means each sale from ads costs less.
From Invisible to Page One
Launch sales built history, and history lifted organic rank. In three weeks Neart moved onto page one for the searches buyers use most.
12buyer keywords on page one by 16 December, from almost none at launch
- pilates board for home workout300+Not ranked→#3Page 1
- portable pilates reformer#84Page 2→#10Page 1
- at home pilates board300+Not ranked→#16Page 1
- pilates board300+Not ranked→#23Page 1
- pilates machine300+Not ranked→#35Page 1
- pilates machine for home workout300+Not ranked→#36Page 1
- pilates reformer board#92Page 2→#43Page 1
- pilates reformer#259Page 6→#91Page 2
Organic positions on Amazon US, 24 November vs 16 December 2025.
From 14 Orders to Sold Through
How the first Neart product went from a slow start to a sold-through first batch.
The right product
Market analysis showed new launches in the Pilates category were performing well, so the board became Neart’s first product.
Real photos, not AI
Competitors used AI-generated images. We ran a professional photoshoot so every image showed the real product.
Professional photoshootListing and A+
Keyword research benchmarked against the top competitors, a keyword-rich listing, backend terms, A+ content and a brand story.
Launch week
PPC went live as stock arrived. A price above the market meant only 14 orders in the first week, at 51.14% ACOS.
14 ordersFix and scale
Weak ad segments paused, winning keywords scaled, promotions added and the price adjusted to stay competitive.
#1 New Release
The listing became the #1 New Release in Pilates Reformers with 200+ bought in the past month.
200+ boughtSold through
393 units and $44,278.09 in sales in 33 days, with ACOS under 20%.
$44,278Ads Opened the Door, Organic Followed
In the first month, ads did most of the work. Organic sales grew fast as the listing climbed to page one.
$19,478.27 of the $34,898.94 came from ads in the same 30 days. The rest was organic.
A Listing Built on Real Photos
Straight From Seller Central
Tap any screenshot to see it full size. Nothing here is a mock-up.
What Neart’s Launch Shows
- A slow first week is data, not failureFourteen orders in week one showed exactly what to fix.
- Real photos stand outIn a market full of AI images, a real photoshoot built trust.
- Price and ads work togetherPrice changes and PPC optimisation cut ACOS from 51.14% to 19.61%.
Neart sells on Amazon US, so figures are in US dollars. All figures are from Neart’s Seller Central and Amazon Ads accounts, November to December 2025.
Frequently Asked Questions
Launching your first product on Amazon? Book a free call and we will plan your launch with you.
How fast did Neart sell its first batch?
In about a month. The listing sold 308 units in its first 30 days and 393 units, worth $44,278.09, by 19 December 2025.
Why was the first week slow?
The board launched at a higher price than the market, so it had limited traction and only 14 orders. We used that early data to adjust the price, the promotions and the ads.
How did ECLETE cut ACOS?
Underperforming ad segments were paused, efficient campaigns were scaled and the price was adjusted. ACOS fell from 51.14% in launch week to 19.61% by mid December.
What badges did Neart earn?
Within a month it became the #1 New Release in Pilates Reformers and showed 200+ bought in the past month, with a 5.0-star rating.
Are these figures real?
Yes. Every number comes from Neart’s Seller Central and Amazon Ads accounts, and the screenshots are on this page.