Ark Trek Amazon Case Study: $138,833 in Sales From One Camping Tent
We took over a 6 person camping tent one month after launch. By July, ACOS was down to 13.39% and the tent sold 302 orders in a single month.
ACOS Cut in Half in Three Months
After the handover we rebuilt keywords, content and campaigns. From April to July, ACOS halved while ad orders more than tripled.
$55,497.73 in ad sales from $9,774.25 of spend across 2025, at 17.61% ACOS.
2025
Total Amazon orders peaked at 302 in July, with 123 of them from ads.
Monthly ACOS from Amazon Ads. Ad orders went from 37 in April to 123 in July.
Orders Month by Month
Total Amazon orders for each month of 2025. July was the best month of the year.
February was the client’s own launch month, before ECLETE. May and June were low because stock ran out and the next shipment arrived late.
From Handover to Best Month
How a good launch became a strong year.
Client launch
The tent launched in peak season and sold 196 units at 22% ACOS, before ECLETE took over.
196 ordersHandover
Keyword research, market and price analysis, and a plan to grow sales while cutting ad costs.
New content and campaigns
New listing images, Premium A+, a storefront and a campaign structure split by buyer intent.
Sold through
Ads were paused as the tent neared stock-out, so no budget was spent on a listing that could not sell.
Sold outNew variations
New colour versions of the tent were added to the listing to reach more buyers.
Best month
302 orders, 123 of them from ads, at 13.39% ACOS.
302 ordersSteady growth
Between 112 and 184 orders a month, with ACOS between 13.25% and 17.25%.
1,299 units in 2025Ads Supported, Organic Sold
Ads were kept lean. Most sales came from organic ranking, which is why TACoS stayed at 7.11%.
$55,497.73 of the $138,833.38 came from ads. The rest was organic.
A Listing Built for Campers
Straight From Seller Central
Tap any screenshot to see it full size. Nothing here is a mock-up.
What Ark Trek’s Year Shows
- Ads should support sales, not carry themA 7.11% TACoS meant most sales came without ad spend.
- Plan ads around stockAds were paused when stock ran low, so no budget was wasted.
- Grow with variationsNew colour options gave existing traffic more choice and kept the listing growing.
Ark Trek sells on Amazon US, so figures are in US dollars. All figures are from Ark Trek’s Seller Central and Amazon Ads accounts for 2025.
Frequently Asked Questions
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When did ECLETE start managing Ark Trek?
In March 2025, one month after the tent started selling. February results were from the client’s own launch.
What did ECLETE change on the account?
We redid the keyword research, title, bullets and images, added Premium A+ and a storefront, rebuilt the PPC structure and added new colour variations.
How much did Ark Trek spend on ads?
$9,774.25 in 2025, a 7.11% TACoS against $138,833.38 in total sales.
Why did sales drop in May and June?
The tent sold out in May and the next shipment arrived late. Ads were paused so no budget was wasted, and sales returned to a record 302 orders in July.
Are these figures real?
Yes. Every number comes from Ark Trek’s Seller Central and Amazon Ads accounts, and the screenshots are on this page.