CRUXO Amazon Case Study: $15,882 in Sales From a Brand-New Account
A UK client, a brand-new Amazon account and one smart idea: sell the sous vide and the vacuum sealer together. In just over three months the first batch was in profit.
From a New Account to Profit
No reviews, no ranking and a small first batch. Ads had to find the first buyers while the listing built its history.
Pre-planned campaigns found buyers from day one: 229,146 impressions and 1,294 clicks.
8 Sept 2025
154 order items and 156 units at an average of $103.14 per order item.
Order split from Seller Central and Amazon Ads. Organic orders grew as the listing built its sales history.
How the Launch Came Together
Every step was ready before the first unit went on sale.
A year-round product
Competitor listings and search history showed steady sous vide demand all year, not a seasonal spike.
Sell it as a bundle
Most sellers list sous vide cookers and vacuum sealers separately. CRUXO sells both, plus 10 sealing bags, in one listing.
Bundle of 3Listing, images and store
A keyword-rich title and bullets, listing images, A+ content, a brand story and a storefront.
Launch day
The listing went live with a pre-planned PPC structure: campaigns, match types, bids and budgets ready.
LiveLaunch pricing
The price was set to earn the Lowest Price badge after launch week and help the listing convert.
Busiest month for ads
Ads reached their peak as the listing built sales history and reviews.
First batch in profit
156 units, $15,882.96 in sales and a net profit of $2,036.31.
$2,036 profitAds Found the First Buyers, Then Organic Joined In
With no organic ranking at launch, ads did the heavy lifting. Half of all orders still came without them.
78 of the 154 order items came from ads. The rest were organic.
A Bundle Built to Stand Out
Straight From Seller Central
Tap any screenshot to see it full size. Nothing here is a mock-up.
What CRUXO’s Launch Shows
- Stand out with the offerA bundle that competitors do not sell gave buyers a clear reason to choose CRUXO.
- Let ads carry a new listingWith no organic ranking yet, ads brought in 78 orders and built sales history.
- Start small, then scaleA small first batch proved the product and turned a profit before larger orders.
CRUXO sells on Amazon US, so figures are in US dollars. All figures are from CRUXO’s Seller Central and Amazon Ads accounts, September to December 2025.
Frequently Asked Questions
Want to launch a new product on Amazon? Book a free call and we will look at your product and market.
What did ECLETE do for CRUXO?
We created the account and handled the full launch: market and trend research, keyword research, the title and bullets, listing images, A+ content, the brand store, launch pricing and the PPC plan.
How much was spent on Amazon ads?
Ad spend was $3,165.98 over the launch period. Ads brought in 78 orders from 1,294 clicks, at an ACOS of 39.94%, which is normal while a new listing has no organic ranking.
Did the first batch make a profit?
Yes. After all costs, the first batch made a net profit of $2,036.31.
Why sell a sous vide and vacuum sealer together?
Most sellers list them separately. Selling both with 10 sealing bags in one listing gave buyers more value and helped CRUXO stand out.
Are these figures real?
Yes. Every number comes from CRUXO’s Seller Central and Amazon Ads accounts, and the screenshots are on this page.