#GMVMax
GMV Max Campaigns
TikTok's automated sales campaigns.
We set up and optimise TikTok GMV Max campaigns with the right products, targets and budgets.
Product selectionROI targetsBudget controlCreative feeding
Explore GMV Max
TikTok Ads Manager
TikTok Shop Ads Agency: We Manage Your TikTok Ads Manager
Paid TikTok Shop campaigns managed around orders, return on ad spend and margin, not just views.
TikTok Ads Manager is powerful, but it's easy to waste budget in it. ECLETE is a TikTok Shop ads agency that manages your TikTok Ads Manager account for you, so every pound is focused on TikTok Shop sales.
TikTok's Shop ad formats, including GMV Max, are built to drive purchases directly in the app. They still need the right products, listings, creative and budgets to work profitably. We manage your campaigns with the same data-led approach we use for Amazon PPC.
Ads services
TikTok Shop ads management services
Every TikTok Shop ad format, managed around sales and margin.
Part of our TikTok Shop UK agency services.
#VideoShoppingAds
Video Shopping Ads
Sell directly from the feed.
We run Video Shopping Ads that link your best-performing content to product pages.
Campaign setupCreative testingAudience strategyPlacement review
Explore Video Ads#SparkAds
Spark Ads
Boost your best creator content.
We use TikTok Spark Ads to promote proven organic and affiliate videos with paid reach.
Creator authorisationTop-video selectionBoost strategyPerformance tracking
Explore Spark Ads#Audit
Ads Audit
Find wasted spend.
We review existing campaigns, products and creative to see what's working and what isn't.
Account auditSpend analysisCreative reviewAction plan
Audit My Ads#Creative
Creative Strategy
Ads people stop to watch.
We brief and test hooks, formats and messages using your content and affiliate videos.
Creative briefsHook testingUGC sourcingCreative refresh
Improve My Creative#Reporting
Reporting & Profit Tracking
Know what every pound returns.
Clear reporting on spend, GMV, ROAS and profit after fees and commission.
Weekly reportingROAS & ROIProfit viewNext actions
See ReportingThe platform
What is TikTok Ads Manager?
TikTok Ads Manager (also called TikTok Advertising Manager) is TikTok's platform for creating, targeting and measuring paid campaigns. For TikTok Shop sellers it connects to your shop so you can run GMV Max, product ads and Video Shopping Ads that optimise for orders.
Many sellers open TikTok Ads Manager (often searched as "TikTok ad manager"), launch a few campaigns and stop when results are unclear. We set up the account structure, tracking, product feeds and budgets properly, then optimise every week.
Business CenterAds Manager and Business Center setup with correct permissionsSet up
Shop & catalogueConnected for product adsSet up
Pixel & trackingPixel and conversion tracking checkedSet up
Campaign structureClear naming and campaign structureSet up
Why ECLETE
Why ECLETE for TikTok Shop ads?
Ads that are connected to your shop, not run in isolation.
01
PPC Background
Years of Amazon PPC experience applied to TikTok Shop advertising.
02
Shop-First Thinking
We fix listings, pricing and stock before scaling spend.
03
Ads + Affiliates
Paid campaigns are combined with creator content for stronger results.
04
Profit Focus
We optimise for profitable sales, not just GMV or views.
How it works
How our TikTok Shop ads management works
From audit to profitable scale, reviewed every week.
01Step 01
Audit
We review your shop, products, existing campaigns and creative.
02Step 02
Plan
We set targets for ROAS, budget and hero products.
03Step 03
Launch
We build GMV Max, video and Spark Ads campaigns.
04Step 04
Test
We test products, creative and bidding approaches.
05Step 05
Optimise
We shift budget to winners and cut what doesn't perform.
06Step 06
Scale
We increase spend where returns stay profitable.
Real results
Real ecommerce growth. Real work behind the results.
See how we've helped brands build, fix and grow their marketplace and social-commerce channels. We believe results should come with context.
GMV Max, ROI-led
PowrMove: 8.63x return from GMV Max ads
We launched GMV Max campaigns for PowrMove's new UK TikTok Shop with a ROI-led strategy (target ROI 10.5, £50 daily budget). Across all GMV Max ads, £465.12 of spend delivered £4,015.44 in gross revenue between 20 September and 8 December 2025.
- Services
- GMV Max Ads, Affiliate & Influencer Marketing, Shop Management
- Market
- United Kingdom
8.63xReturn on ad spend
£4,015Gross revenue from GMV Max ads
£5.11Average cost per order
10.24ROI on the best campaign
Our case studies show: Client → Challenge → Strategy → Action → Result
Client
PowrMove
A brand-new UK TikTok Shop with no sales history, no creator network and no advertising data.
Challenge
Two roadblocks
Business verification was incomplete, then the account was suspended for a policy violation. No orders, no ads.
Strategy
Fix, then scale
Get the shop fully compliant first, then scale with affiliates, influencers and GMV Max ads.
Action
What we did
Verified the business, won the suspension appeal, built the affiliate programme, partnered with influencers and launched ROI-led GMV Max.
Result
Selling again
£4,015 in revenue, 96 delivered orders, an 8.63x return and Good account health.
See the proof
Real screenshots from PowrMove's TikTok Shop, Ads Manager and Business Center.
Proof 01
£4,015.44 in gross revenue from £465.12 of GMV Max spend.
- 91 ad-driven orders
- £5.11 average cost per order
- 8.63 ROI: £8.63 back for every £1 spent
Proof 02
The main GMV Max campaign delivered £3,201.80 from £312.64 of spend.
- 73 orders at £4.28 each
- 10.24 ROI against a 10.5 target
- £50 daily budget, ROI-led strategy
Proof 03
96 orders completed and delivered through TikTok Shop platform shipping.
- 96 completed orders
- Shipped via Royal Mail
- Typical baskets of £36 to £65
Proof 04
Company and legal representative information fully verified.
- Business verification completed
- Suspension investigated and appealed
- Shop restored to full selling
Proof 05
After the suspension was resolved, the account was kept fully compliant.
- Verified badge
- Account health: Good
- A solid base for long-term growth
Menswear catalogue build & account verification
Merciy: 100+ listings live, account verified
We took Merciy, a brand-new UK menswear store, from an empty TikTok Shop to 100 live product listings with zero rejections, an approved shop and a verified Business Center, all within a short timeframe.
- Services
- Product Listing Creation, Catalogue Optimisation, Account Verification
- Sector
- Fashion · Menswear · UK
100Product listings live on TikTok Shop
0Listings rejected or needing attention
54SKUs on a single product (sizes & colours)
GoodBusiness Center account health
Our case studies show: Client → Challenge → Strategy → Action → Result
Client
Merciy
A brand-new UK menswear brand selling coats, knitwear and shirts from £60 to £160, with an empty TikTok storefront.
Challenge
100+ listings, fast
Over 100 listings needed quickly, with up to 54 SKUs per product, all passing TikTok product review first time.
Strategy
A repeatable system
Plan the catalogue first, then build fast, compliant listings in batches with quality control.
Action
What we did
Mapped categories and variants, wrote SEO titles and descriptions, checked images and compliance, then got the shop approved and verified.
Result
Ready to sell
100 listings live, 0 rejected, shop approved, business verified and Good account health.
See the proof
Real screenshots from Merciy's TikTok Shop Seller Center and Business Center.
Proof 01
100 product listings live on TikTok Shop, with none in review or needing attention.
- 100 listings live
- 0 rejected or flagged
- Up to 54 SKUs on a single product
Proof 02
Shop approved and business verified in TikTok Business Center.
- Shop status: Approved
- Verification: Verified
- United Kingdom · GBP
Proof 03
A compliant, verified account ready for marketing.
- Verified badge
- Account health: Good
- Ready for affiliates and ads
Explore the work behind the numbers and see what ECLETE actually implemented for each brand.
FAQ
Frequently asked questions
What is TikTok Ads Manager?
TikTok Ads Manager is TikTok's self-serve platform for creating and managing paid campaigns. TikTok Shop sellers use it to run GMV Max, Video Shopping Ads and Spark Ads that drive shop sales.
Can you manage my TikTok Ads Manager account?
Yes. We work inside your TikTok Ads Manager account with access you grant through Business Center, so you keep full ownership.
What does a TikTok Shop ads agency do?
A TikTok Shop ads agency plans, runs and optimises paid campaigns that drive sales to your TikTok Shop and reports on spend, sales and return.
What is GMV Max on TikTok?
GMV Max is TikTok's automated campaign type for TikTok Shop. It uses your products and videos to find buyers and optimises towards shop sales and a return target you set.
How much should I spend on TikTok Shop ads in the UK?
It depends on your margins, products and goals. We usually start with a test budget, measure returns and scale what works.