#Monitoring
Account Health Monitoring
Spot problems early.
We monitor your TikTok Shop performance score, violation points and key metrics every day.
Performance score trackingViolation alertsMetric monitoringMonthly health report
Monitor My Account
Protect & recover
TikTok Shop Account Health & Appeals
Keep your shop safe, fix violations and get back to selling if your account has been restricted.
ECLETE helps UK sellers protect and recover their TikTok Shop account health.
TikTok Shop enforces its policies strictly. Violation points, a low Shop Performance Score or a suspension can stop sales overnight. Whether you want to prevent problems or you're dealing with one right now, we help you understand what happened, fix the cause and appeal where it makes sense.
Our services
Account health services
Prevent problems, appeal decisions and recover your shop.
Part of our TikTok Shop UK agency services.
#Appeals
Violation Appeals
Challenge unfair decisions.
We prepare a clear TikTok Shop violation appeal with the right evidence and corrective actions.
Violation reviewEvidence gatheringAppeal writingFollow-up
Appeal a Violation#Reinstatement
Suspension & Reinstatement
Get back to selling.
If your TikTok Shop account is suspended, we investigate the cause and support your TikTok Shop account reinstatement request.
Cause analysisCorrective action planReinstatement requestPost-recovery checks
Help My Suspended Shop#Compliance
Listing Compliance
Stay inside the rules.
We audit listings for restricted claims, prohibited products and IP issues before they become violations.
Listing auditClaim checksCategory approvalsIP risk review
Audit My Listings#Operations
Operational Fixes
Fix the root cause.
We tackle late dispatch, cancellations, returns and response times that drag down your score.
Dispatch fixesCancellation controlResponse rateReturn reduction
Explore Account Management#Prevention
Prevention Plan
Don't let it happen again.
We put processes in place so your account stays healthy as you grow.
Policy trainingDaily checksEscalation processOngoing monitoring
Protect My ShopPolicy violations
Common TikTok Shop policy violations
Most TikTok Shop policy violations we see come from a small number of causes:
!Fixable
Late dispatch, invalid tracking or high cancellation rates
!Fixable
Restricted or exaggerated product claims, especially health and beauty
!Fixable
Prohibited or restricted products listed without approval
!Fixable
Intellectual property complaints about brands, images or designs
!Fixable
Misleading prices, promotions or product information
!Fixable
Slow responses to customer messages
Each of these is fixable, and most are preventable with the right processes.
How it works
How we handle account health issues
From the first notice to a protected, healthy shop.
01Step 01
Review
We review the notice, violation history and account metrics.
02Step 02
Diagnose
We identify the root cause, not just the symptom.
03Step 03
Fix
We correct listings, settings or processes behind the issue.
04Step 04
Appeal
Where appropriate, we submit a clear, evidence-based appeal.
05Step 05
Recover
We rebuild metrics and monitor the account closely.
06Step 06
Prevent
We set up ongoing checks to protect the shop.
Real results
Shops we have protected and restored
Real account health work from TikTok Business Center and Seller Center.
Suspended to selling
PowrMove: appeal won, shop restored
Early in its journey, PowrMove's new UK TikTok Shop was suspended for a policy violation. Every day of suspension meant no orders, no ads and lost momentum. We investigated the suspension, fixed the root cause and successfully appealed it, completed business and legal representative verification, and kept the account in good standing. The shop went on to reach £4,015 in sales and 96 delivered orders.
- Services
- Verification, Suspension Appeal, Shop Management
- Market
- United Kingdom
RestoredSuspension appeal won
GoodBusiness Center account health
VerifiedBusiness & legal representative
96Orders completed & delivered
Our case studies show: Client → Challenge → Strategy → Action → Result
Client
PowrMove
A brand-new UK TikTok Shop with no sales history, no creator network and no advertising data.
Challenge
Two roadblocks
Business verification was incomplete, then the account was suspended for a policy violation. No orders, no ads.
Strategy
Fix, then scale
Get the shop fully compliant first, then scale with affiliates, influencers and GMV Max ads.
Action
What we did
Verified the business, won the suspension appeal, built the affiliate programme, partnered with influencers and launched ROI-led GMV Max.
Result
Selling again
£4,015 in revenue, 96 delivered orders, an 8.63x return and Good account health.
See the proof
Real screenshots from PowrMove's TikTok Business Center, Seller Center and Ads Manager.
Proof 01
Company and legal representative information fully verified.
- Business verification completed
- Suspension investigated and appealed
- Shop restored to full selling
Proof 02
After the suspension was resolved, the account was kept fully compliant.
- Verified badge
- Account health: Good
- A solid base for long-term growth
Proof 03
£4,015.44 in gross revenue from £465.12 of GMV Max spend.
- 91 ad-driven orders
- £5.11 average cost per order
- 8.63 ROI: £8.63 back for every £1 spent
Proof 04
96 orders completed and delivered through TikTok Shop platform shipping.
- 96 completed orders
- Shipped via Royal Mail
- Typical baskets of £36 to £65
Menswear catalogue build & account verification
Merciy: 100+ listings live, account verified
We took Merciy, a brand-new UK menswear store, from an empty TikTok Shop to 100 live product listings with zero rejections, an approved shop and a verified Business Center, all within a short timeframe.
- Services
- Product Listing Creation, Catalogue Optimisation, Account Verification
- Sector
- Fashion · Menswear · UK
100Product listings live on TikTok Shop
0Listings rejected or needing attention
54SKUs on a single product (sizes & colours)
GoodBusiness Center account health
Our case studies show: Client → Challenge → Strategy → Action → Result
Client
Merciy
A brand-new UK menswear brand selling coats, knitwear and shirts from £60 to £160, with an empty TikTok storefront.
Challenge
100+ listings, fast
Over 100 listings needed quickly, with up to 54 SKUs per product, all passing TikTok product review first time.
Strategy
A repeatable system
Plan the catalogue first, then build fast, compliant listings in batches with quality control.
Action
What we did
Mapped categories and variants, wrote SEO titles and descriptions, checked images and compliance, then got the shop approved and verified.
Result
Ready to sell
100 listings live, 0 rejected, shop approved, business verified and Good account health.
See the proof
Real screenshots from Merciy's TikTok Shop Seller Center and Business Center.
Proof 01
100 product listings live on TikTok Shop, with none in review or needing attention.
- 100 listings live
- 0 rejected or flagged
- Up to 54 SKUs on a single product
Proof 02
Shop approved and business verified in TikTok Business Center.
- Shop status: Approved
- Verification: Verified
- United Kingdom · GBP
Proof 03
A compliant, verified account ready for marketing.
- Verified badge
- Account health: Good
- Ready for affiliates and ads
Explore the work behind the numbers and see what ECLETE actually implemented for each brand.
FAQ
Frequently asked questions
What is TikTok Shop account health?
TikTok Shop account health is how TikTok measures whether your shop follows its policies and serves customers well, using violation points and your Shop Performance Score.
TikTok Shop account suspended: what should I do?
Read the notice carefully, don't open new accounts, and fix the cause before appealing. We can review your case and prepare the appeal.
Can you guarantee my account will be reinstated?
No one can guarantee reinstatement, as the decision is TikTok's. What we can do is give your appeal the best chance with a clear explanation, evidence and corrective actions.
How do I appeal a TikTok Shop violation?
Appeals are submitted in Seller Center with evidence such as invoices, tracking or corrected listings. A strong TikTok Shop violation appeal explains what happened and what you've changed.
How can I improve my TikTok Shop Performance Score?
Ship on time, reduce cancellations and returns, respond quickly to customers and keep listings compliant. We monitor and improve these metrics for you.