PowrMove TikTok Shop Case Study: Suspended to £4,015 in Two Months
A brand-new UK TikTok Shop with no sales history, no creators and no ad data, and then a policy suspension. We fixed the account first, then scaled it with affiliates, influencers and GMV Max ads.
From Suspended to Verified and Healthy
No ads and no orders could run while the shop was unverified or suspended. So the account came first.
Company and legal representative information fully verified in TikTok Business Center.
to selling
The suspension was investigated, the root cause fixed and the appeal won. Account health: Good.
GMV Max ROI from TikTok Shop Ads. The main campaign almost exactly hit its 10.50 target.
From Zero History to 96 Orders
Fix the foundation, then scale with content and ads.
Business Center set up
A brand-new UK shop with no sales history, no creator network and no advertising data.
Business verification
Company and legal representative information verified, so ads, payouts and product reach were no longer limited.
VerifiedSuspension resolved
The policy-violation suspension was investigated, the root cause fixed and the appeal won. The shop was back online.
Shop restoredAffiliate programme
Creators could promote the products and earn commission, giving the shop reach and social proof.
Influencer content
Influencer partnerships created authentic product content that drove the first wave of orders.
GMV Max at scale
The main campaign, on a £50 daily budget and a 10.5 ROI target, delivered £3,201.80 from £312.64: 73 orders at £4.28 each.
10.24 ROIProfitable channel
£4,015.44 in revenue from £465.12 of ad spend, and 96 completed orders.
8.63x ROIOne Campaign Did the Heavy Lifting
An ROI-led GMV Max setup let TikTok push the best products and creatives to buyers, and one campaign delivered most of the revenue.
£3,201.80 of the £4,015.44 came from one campaign at a 10.24 ROI.
Fix the Foundation, Then Scale
Straight From TikTok Shop
Tap any screenshot to see it full size. Nothing here is a mock-up.
What PowrMove’s Shop Shows
- Fix the account before the adsAn unverified or suspended shop cannot sell, so compliance came first.
- Content builds the trustAffiliates and influencers gave a brand-new shop social proof from day one.
- Let GMV Max chase ROIAn ROI target let TikTok push the best products, returning 8.63x overall.
PowrMove sells on TikTok Shop UK, so figures are in pounds sterling. All figures are from TikTok Shop Ads, Seller Centre and Business Center, September to December 2025.
Frequently Asked Questions
Is your TikTok Shop stuck, suspended or not selling? Book a free call and we will look at your account.
Can you recover a suspended TikTok Shop?
PowrMove’s shop was suspended for a policy violation. We investigated the case, fixed the root cause and appealed it, and the shop was restored to full selling capability.
What results did PowrMove get?
£4,015.44 in revenue from GMV Max ads in about two months, from £465.12 of ad spend: an 8.63x return, with 96 completed orders.
What is GMV Max?
GMV Max is TikTok Shop’s automated ad format. With an ROI target, TikTok pushes the best-performing products and creatives to likely buyers.
Why does verification matter on TikTok Shop?
Unverified accounts face limits on ads, payouts and product reach. Verifying the business and legal representative removes those limits.
Are these figures real?
Yes. Every number comes from PowrMove’s TikTok Shop Ads, Seller Centre and Business Center, and the screenshots are on this page.