
Fakher Rasheed
Sets the growth strategy behind every account and leads your first strategy call.
5+ years in e-commerceBuild and grow your Amazon FBA business in the UK market with the right marketplace support, fulfilment strategy and practical guidance.
ECLETE helps UK sellers and brands understand the Amazon FBA United Kingdom marketplace, improve their Amazon FBA operation and build a stronger foundation for sustainable growth.
Whether you’re getting started with FBA, launching products or looking to improve an existing Amazon operation, we help you understand the process, identify opportunities and make clearer decisions around your business.
Amazon FBA involves more than sending products into Amazon’s fulfilment network. Your products, inventory, listings, fulfilment decisions and marketplace strategy all need to work together.
ECLETE brings these capabilities together to support UK sellers at different stages of their Amazon FBA journey.
Build and manage your FBA business with practical marketplace support.
We help sellers understand FBA requirements, navigate marketplace decisions and identify opportunities for stronger performance.
Understand what it takes to sell successfully on Amazon.co.uk.
We help UK sellers build a clearer approach to marketplace setup, products, listings and ongoing growth.
Understand the costs that can affect your Amazon FBA margins.
We help you understand the Amazon FBA fees and wider costs behind each product, so pricing and profitability decisions are clearer.
Start new products with a clearer FBA growth plan.
From product preparation to marketplace launch, we help connect product, listing and growth decisions.
Improve how your existing Amazon FBA operation is managed.
We support brands looking to optimise their marketplace operation and make more informed decisions as they grow.
Know what to do next with your Amazon FBA business.
We assess your current position, identify opportunities and provide practical recommendations around your growth objectives.
Amazon FBA is our focus. But your ecommerce growth depends on more than fulfilment alone.
When your brand needs additional support to improve marketplace performance, ECLETE can connect FBA with the other areas that influence Amazon growth.
Turn paid visibility into a more efficient growth channel.
We connect Amazon advertising with your FBA products, customer intent and commercial goals.
Help your FBA products get discovered by customers.
We optimise your Amazon listings and keyword strategy to improve organic visibility and relevance.
Build stronger FBA products and marketplace strategies.
We support private-label sellers across product research, launch planning and wider Amazon growth.
Building an Amazon FBA business requires more than fulfilment. Products, inventory, listings, advertising and marketplace decisions all influence performance.
ECLETE looks at how these areas work together, identifies opportunities and builds recommendations around your commercial objectives.
Amazon is our primary area of expertise. We understand the connected elements behind marketplace growth, from FBA and products to PPC, SEO and account strategy.
We first understand your business, products and current marketplace position before building recommendations around your objectives.
Instead of coordinating multiple specialists for different areas of Amazon, you can access the capabilities you need through one growth partner.
A growing FBA business also needs healthy economics. Our approach considers visibility, fulfilment costs, advertising efficiency, sales performance and sustainable growth.
A small senior team, so you always know who is working on your account. Your strategy call is with our founder, and your day-to-day contact is a dedicated Amazon account manager.

Sets the growth strategy behind every account and leads your first strategy call.
5+ years in e-commerce
Runs operations, so every account is delivered on time, to a high standard and with clear reporting.
5+ years in e-commerce
Your day-to-day contact. Runs your PPC, listings and optimisation, and reports back on results.
4+ years' experience
Monitors account health, compliance and performance, so problems are caught and fixed early.
4+ years' experienceA structured process designed to turn your Amazon FBA goals into clear growth actions.
We start by understanding your products, business model, current Amazon performance and the challenges affecting your FBA growth.
We review your FBA operation, listings, marketplace performance and commercial position to identify problems, inefficiencies and opportunities.
We turn our findings into a clear Amazon FBA strategy aligned with your products, marketplace position and business objectives.
We execute the agreed strategy across the relevant areas of your Amazon FBA operation.
Performance doesn’t stop after implementation. We continually analyse results and make improvements based on data and marketplace performance.
Once the foundation is working, we identify the areas performing well and look for opportunities to scale your FBA business further.
See how we’ve helped brands identify opportunities, solve marketplace challenges and improve their ecommerce performance. We believe results should come with context.
Explore the work behind the numbers and see what ECLETE actually implemented for each brand.
From $166K to $460K in sales in six months
How: deep keyword research, premium content, strategic PPC and data-backed optimisation.
From zero to $194K in sales in its first year
How: competitive research, listing optimisation, a targeted PPC launch and rapid testing.
$6K in ad spend turned into $204K in sales
How: account health work to keep the account secure, active and compliant, so growth could scale without risk.
Read the case study→Screenshots taken from the client’s own Amazon account. Product IDs are hidden and highlights were added by ECLETE.
Real video reviews from ecommerce brands growing on Amazon with ECLETE. Tap any video to watch.
Amazon FBA, or Fulfilment by Amazon, allows sellers to store eligible products in Amazon’s fulfilment network while Amazon handles fulfilment-related processes for customer orders.
You send eligible inventory into Amazon’s fulfilment network. When a customer orders, Amazon handles the fulfilment process while you remain responsible for your products, account and wider marketplace business.
Amazon FBA fees in the UK can vary depending on factors such as product size, weight, fulfilment requirements and other marketplace charges. Sellers should assess applicable costs against product margins before scaling.
Start by understanding your product opportunity, Amazon selling requirements, account setup, listing requirements, fulfilment options and the costs involved. A clear launch plan can help you prepare before committing inventory.
To sell on Amazon.co.uk with FBA, sellers need an appropriate Amazon selling account, eligible products, compliant listings and inventory prepared for Amazon’s fulfilment process.
FBA can provide fulfilment infrastructure for eligible products sold through Amazon, but suitability depends on factors such as product type, margins, inventory, fulfilment costs and your overall business model.