My Care Boutique Shopify Case Study: €29.7K in Sales Without a Single Meta Ad
A hair and skin care boutique that started in 2018 needed a store that could sell on its own. We built a Shopify site that brought in 739 orders with no paid Meta ads at all.
A Store Built to Sell on Its Own
No ad budget meant every page had to do the selling: clear categories, strong best sellers and product pages full of proof.
A seasonal banner, best sellers with star ratings and prices, and quick routes into men’s and women’s ranges.
build trust
Clear pricing, a countdown offer bar, Shop Pay and card logos, and reviews that buyers can trust.
Hard Muk Styling Mud reviews on the store: 4.9 out of 5 from 107 reviews.
From Hair Boutique to Care Boutique
How a small hair care shop grew into a full care store that sells without paid ads.
My Hair Boutique opens
The business started as My Hair Boutique, built on a passion for hair care.
A wider range
It became My Care Boutique, selling hair care, skin care and shampoo products from well-known brands.
Shop by need
Men’s styling, men’s shampoo, women’s hair care and women’s shampoo tiles, plus a brands section.
Product pages that convert
Real product photos, prices, offers, fast checkout and reviews on every key product.
4.9 from 107 reviewsSales with no Meta ads
49.2K sessions turned into 739 orders and €29.7K in sales, with no Meta ad spend at all.
€29.7KEvery Sale Without Meta Ads
My Care Boutique has never run Meta ads. Every order on this page came from the store itself.
€0.60 of sales for every session, with no paid Meta traffic behind it.
A Boutique That Looks the Part
Straight From the Store
Tap any screenshot to see it full size. Nothing here is a mock-up.
What My Care Boutique Shows
- A store can sell without ads739 orders and €29.7K came with no Meta ad spend.
- Reviews do the persuadingA 4.9-star best seller with 107 reviews sells itself.
- Make it easy to shop by needClear category tiles and best sellers get shoppers to the right product fast.
My Care Boutique sells in euros, so figures are in euros. All figures are from the store’s Shopify Analytics, 1 June 2022 to 6 October 2026.
Frequently Asked Questions
Want a Shopify store that sells without relying on ads? Book a free call and we will look at your store with you.
What results did My Care Boutique get?
€29.7K in sales from 739 orders and 49.2K sessions between 1 June 2022 and 6 October 2026, at an average order of €40.19.
Did My Care Boutique use Meta ads?
No. The store has never run Meta ads, so every sale on this page came without Meta ad spend.
What did ECLETE build?
A Shopify store with seasonal banners, best sellers, shop-by-need category tiles, brand and ingredient sections, and product pages with reviews and fast checkout.
How good are the product reviews?
The best-selling Hard Muk Styling Mud has 4.9 out of 5 from 107 reviews: 96 five-star and 11 four-star.
Are these figures real?
Yes. Every number comes from My Care Boutique’s Shopify Analytics, and the screenshots are on this page.