Meta Ads Agency for UK Ecommerce Brands
Facebook and Instagram ads built to sell products, not just collect clicks.
ECLETE is a Meta ads agency for UK ecommerce brands that want paid social to pay its way. We plan, build and manage Facebook and Instagram campaigns around your products, margins and customers, with the tracking in place to see what each pound of ad spend returns.
Because we also build stores and run Amazon and TikTok Shop accounts, your Meta ads are planned around the whole business, from the product page they land on to the stock behind them.
Our Meta Ads Services
Everything a UK ecommerce brand needs to run Meta ads properly, from one paid social agency.
Whether you are looking for an ecommerce Facebook ad agency or a Facebook advertising agency in the UK that also handles Instagram, the services below cover it.
Facebook Ads Management
Run day to day by specialists.
Monthly management of your Facebook campaigns: structure, budgets, audiences, bids and testing. See our full Facebook ads management services.
Instagram Ads
Built for the feed, Stories and Reels.
As an Instagram advertising agency, we plan placements and creative formats that suit how people shop on Instagram.
Meta Ads Audit & Strategy
Know what is working before you spend more.
We review your account, tracking, creative and results, then give you a clear plan for what to change first.
Creative & Ad Testing
Ads people stop scrolling for.
Static, video and UGC-style ads made for Meta, tested in a structured way so winners scale and losers stop early.
Catalogue & Retargeting Ads
Bring back the shoppers who nearly bought.
Product catalogue setup and dynamic ads that show people the products they viewed, plus sales campaigns for new customers.
Tracking & Measurement
Data you can make decisions on.
Meta Pixel and Conversions API set up and tested with Shopify or WooCommerce, so purchases are reported as accurately as possible.
Meta Ads Built for Ecommerce
A full-funnel approach that matches how people find, consider and buy products online.
Most ecommerce brands run one or two campaigns and hope for the best. As a Facebook ads agency for ecommerce, we build a clear structure where each campaign has one job.
Every campaign is judged on sales, cost per purchase and return on ad spend, not likes or reach.
Tracking You Can Trust
Meta ads only work as well as the data behind them.
Since iOS privacy changes, many stores under-report sales in Meta and over-spend on the wrong ads. We set up and test:
- Meta Pixel and Conversions API for Shopify or WooCommerce
- Purchase, add to basket and checkout events checked against real orders
- Domain and event settings in Meta Business Suite
- UTM tagging so GA4 and Shopify reports match your campaigns
- UK GDPR cookie consent that works with your tracking
Meta Ads That Work With Your Store and Marketplaces
One team for your ads, your website and your marketplace channels.
Ads can only convert if the page they land on does its job. Because ECLETE also offers ecommerce website development services and is a Shopify web development company, we fix product pages, offers and checkout issues that hold your ads back.
We also run Amazon and TikTok Shop accounts, so your Meta ads plan takes stock, pricing and promotions on every channel into account. Our Amazon agency UK and TikTok Shop UK agency teams work alongside your Meta ads specialists.
How We Run Your Meta Ads
Six clear steps from first audit to campaigns that scale.
Audit
We review your ad account, tracking, store and past results.
Plan
We set goals, budgets and target cost per purchase, and agree the campaign structure.
Set Up
We fix tracking, build audiences and the catalogue, and prepare the first round of creative.
Launch
Campaigns go live with clear tests for audiences, offers and creative.
Optimise
We review results weekly, move budget to what works and refresh creative.
Scale
We grow spend on proven campaigns and report results every month.
Why Choose ECLETE as Your Meta Advertising Agency in the UK?
Paid social run by people who understand ecommerce, not just ads.
Ecommerce Only
We work with product brands, so every campaign is built around orders and margin.
Store + Ads Together
We can fix the landing page, not just the ad.
Marketplace Know-How
We run Amazon and TikTok Shop accounts, so Meta ads fit your wider channel plan.
Honest Reporting
Clear monthly reports on spend, sales and return, with what we will do next.
You Stay in Control
Your ad account, pixel and data stay in your name.
Konflic USA: 202 Sales From Meta Ads
How we took a streetwear brand from a brand-new pixel to always-on sales campaigns on Facebook and Instagram.
Real figures from the Konflic ad account, with the screenshots behind them.
From zero pixel data to a 4.95x sales campaign
Konflic moved from selling only on Amazon to its own Shopify store and needed a steady source of new buyers. We built the tracking first, warmed up a cold audience, then scaled the campaigns that sold.
Konflic USA
A Los Angeles streetwear brand, founded in 2006, selling graphic tees and jackets on its new Shopify store.
Cold start
No pixel history, no audiences, small daily budgets of $8 to $40, and few people outside Amazon knew the brand.
Data, then sales
Track every step from visit to purchase, fill audiences cheaply, then retarget warm shoppers with sales offers.
Test and move budget
Pixel, server events and 3 catalogues set up. Lookalike, catalogue and cart tests were cut when they lost, and budget moved to winners.
Always-on sales
202 tracked purchases. The Black Friday campaign was marked “High performing” by Meta with 43 sales at $12.74 each.
What the data taught us
- Retargeting is where profit sitsWarm audiences bought at $13.50 per purchase, about half the $23 to $26 cost of cold ad sets.
- Carousels win efficiencyA carousel of several designs returned 5.24x at $10.68 per purchase. A product video brought the most sales.
- Cut losers quicklyAds and audiences that lost, such as a video at $46.59 per sale, were switched off and their budget moved to winners.
Konflic is a US streetwear brand, so figures are in US dollars. All numbers come from Meta Ads Manager and Meta Business Suite, September 2023 to October 2026. ROAS is Meta-reported purchase ROAS (tracked purchase value divided by ad spend). Every account is different, and past results do not promise future returns.
Explore Our Meta ads Services
Frequently Asked Questions
Thinking about Meta ads for your store? Book a free audit and we will show you what to fix first.
How much does a Meta ads agency cost in the UK?
It depends on your goals, ad spend and how many campaigns and creatives you need. We agree the scope after a free strategy call, and your ad spend is paid directly to Meta.
What is the difference between Meta ads and Facebook ads?
Meta is the company behind Facebook, Instagram, Messenger and Audience Network. Meta ads are run from one Ads Manager and can appear on all of these platforms.
Do you run Instagram ads as well as Facebook ads?
Yes. We plan placements across Facebook and Instagram feeds, Stories and Reels, with creative made for each format.
How much should I spend on Meta ads?
It depends on your product price, margins and goals. We recommend a test budget during discovery and only scale spend once campaigns show a profitable return.
How long before Meta ads show results?
Most accounts need a few weeks of testing to find winning audiences and creative. We share early results within the first month and agree what success looks like before launch.
Do you create the ads too?
Yes. We produce static, video and UGC-style ad creative, or we can work with your existing designers and content.
Can you fix my Meta Pixel and Conversions API tracking?
Yes. We set up and test the Meta Pixel and Conversions API on Shopify and WooCommerce so purchases are tracked as accurately as possible.
Will I own my ad account?
Yes. Your ad account, business portfolio, pixel and data stay in your name. We work with partner access only.