Amazon Private Label Services
Amazon private label is a business model for selling on Amazon that allows sellers to sell their products under their own brand name. This model is considered more convenient and profitable by most of the sellers on Amazon. Eclete has built and managed multiple Amazon private label brands within the US and beyond. Our lucrative private label services led to the creation of notable brands like Konflic, Farrell Specialty Foods, Eclimia, JumpJoyce, PowrMov, etcetera.
Get Help Now
Our premier brands, launched and upscaled by us on Amazon
We have helped over 100 brands achieve an average of 78% profit growth, with a 42% boost in conversion rates within the first year. Let us handle your private label selling on Amazon!
With our expertise in launching private label brands in the US and beyond, we develop and uplift brands by identifying market gaps, choosing profitable products, ensuring budget-oriented sourcing, and strategizing launch and expansion.
55%
Average annual revenue growth for private label brands
40%
Increased average order value with optimized Amazon listings
4.5x
Return on ad spend (ROAS) for Amazon advertising within six months
98%
Client satisfaction rate for our private label services on Amazon
5.0 Stars | 3 Ratings
5.0 Stars | 3 Ratings
5.0 Stars | 3 Ratings
5.0 Stars | 3 Ratings
5.0 Stars | 3 Ratings
What is Amazon Private Label?
Amazon private label allows sellers to offer products under their own brand names on Amazon’s platform. This approach enables sellers to control product quality, pricing, and branding, leading to higher profit margins and a unique market presence. Amazon introduced its own private label, AmazonBasics, in 2009, offering household goods and electronics.
Amazon Private Label
From conducting insightful product research to supplier sourcing to Amazon advertising, we launch products that not only bring sales but also improve your brand awareness.
Do You Know?
Jungle Scout’s 2023 State of the Amazon Seller report indicates that 54% of sellers on Amazon utilize the private label business model for their brand and product offerings.
What are We Offering?
How We Build Amazon Private Label Brands?
Product Research & Analysis
First and foremost, we begin by conducting insightful product research. We analyze the market - using advanced tools like Helium 10 and Jungle Scout - for valuable and profitable products to be sold under your brand name. We conduct multiple analyses of shortlisted products. These analyses can be conducted based on pricing, variations and other factors.
Supplier Sourcing & Logistics
After the product is finalized, supplier sourcing begins. In this phase, different suppliers are contacted in multiple countries like the US, China, Germany, et cetera, for the manufacturing of the product. From contacting to contracting with manufacturers to inspection to logistics, we steer your products into Amazon warehouses swiftly and safely.
Amazon FBA Private Label Setup
We establish your Amazon FBA account using your details, adhering to industry standards to secure every seller account. Even a single mistake may lead to account suspension. As of 2024, around 82% of sellers on Amazon use Fulfillment by Amazon (FBA) for their fulfillment needs. Our team ensures accurate completion of all registration steps.
Listings Creation and Optimization
Creating and optimizing listings requires both creativity and technicality. Your listing is the face of your product. We create, craft and refine every aspect of your listings - from listing images to titles to descriptions. Hypotenuse AI reports that almost 70% of buyers on Amazon never go past the first page of search results.
Amazon Enhanced Brand Content (EBC)
Amazon Enhanced Brand Content (EBC), now known as A+ Content, allows brand owners to enrich their product listings with visually engaging elements. By incorporating high-quality images, detailed descriptions, and comparison charts, we communicate your brand story and product benefits. This enhancement creates a more informative shopping experience.
Amazon Advertising: PPC
Amazon Advertising's Pay-Per-Click (PPC) model enables sellers to promote their products directly within Amazon's search results and product pages. By bidding on relevant keywords, we increase product visibility to potential customers actively searching for similar items. Amazon PPC campaigns boast an average conversion rate of 14%.
Inventory Management
Regulating your inventory is one of the crucial aspects of FBA private label. Running out of stock and overstocking are equally detrimental to your brand. We scale brands by dedicatedly managing your inventory. Your inventory is one of the most valuable assets in your brand on Amazon, and effective management is essential for sustained growth.
Marketplace Expansion
Expanding your brand across multiple Amazon marketplaces is a strategic move that can significantly enhance your global reach and sales potential. After launching and optimizing your products for sales and profits, it's essential to identify new growth opportunities. One effective approach is to extend your brand to other Amazon marketplaces.
Why Eclete?
Brands trust Eclete because of our proven success and dedication to delivering results. Here’s why:
Proven success with brands: We’ve helped grow successful brands like RUUK, DroneMask, Farrell Specialty Foods, and Eclimia, achieving great results in the market.
Advanced product research tools: We use top tools like Helium 10 and Jungle Scout to ensure we find the best products for your brand.
Thorough analysis before launching: We carefully analyze the market and competitors before launching any product to make sure it will succeed.
Reliable and affordable supplier sourcing: We find trustworthy suppliers who avoid counterfeit issues and protect you from patent claims.
Comprehensive listing optimization: We optimize your product listings to make sure they stand out and rank higher on Amazon.
PPC optimization for better performance: We manage your Amazon PPC campaigns, focusing on keyword targeting and budget allocation to improve visibility and increase sales.
Bi-weekly reports/meetings and regular feedback: We provide detailed reports and daily feedback on account performance to ensure you stay informed and on track.
Our Premier Services by Eclete
We provide a wide array of services ranging from supplier sourcing to Amazon advertising.
Supplier Sourcing
We specialize in sourcing reliable and cost-effective suppliers to ensure smooth operations and high-quality products for our clients. Our approach minimizes risks like counterfeit goods and patent claims by partnering with trusted manufacturers.
PPC Management
We optimize your Amazon PPC campaigns to achieve maximum ROI. By using advanced analytics and targeting the right audience, we ensure your ads deliver results. Our ongoing campaign adjustments keep costs low while maintaining high performance.
Amazon Wholesale
Our team helps scale businesses through Amazon’s wholesale model by negotiating with suppliers for the best pricing and managing inventory efficiently. This approach enables brands to grow while reducing operational complexities.
Listing Audit & Optimization
We conduct in-depth audits of your listings to identify opportunities for improvement. By optimizing titles, descriptions, images, and keywords, we ensure your products rank higher in search results and attract more buyers.
Amazon Product Launch
Launching products on Amazon is one of our core services. We create personalized strategies that include listing optimization, advertising, and promotional campaigns. Our team ensures your product launch is smooth and impactful.
Trademark
We help clients with the trademark registration process to protect their intellectual property and strengthen their brand presence. Our expertise in this area has helped brands achieve Amazon Brand Registry, increasing their authority and safeguarding their identity.
Account Health & Claims
We actively monitor and maintain account health to keep your Amazon business in good standing. From resolving Order Defect Rates (ODR) to filing claims, we proactively prevent account issues and suspensions.
Storefront & Branding
We design visually appealing and fully optimized Amazon storefronts tailored to reflect your brand’s identity. From engaging visuals to strategic layouts, we create storefronts that boost customer trust and improve sales.
Process Overview
We follow a standard working process based on project details and requirements. Each process may or may not have multiple milestones to ensure everything is done conveniently and with efficiency.
Our six-step process allows seamless communication between us and our clients alongside ongoing tasks performed by us to accomplish project goals.
Your Amazon FBA Private Label Company
Eclete has built and managed many Amazon private label brands in the US and worldwide. Our services have helped build successful brands like Konflic, Farrell Specialty Foods, Eclimia, JumpJoyce, and PowrMov. We handle everything from product research and supplier sourcing to Amazon advertising, helping you boost sales and grow your brand’s identity.
Initial Consultation
We start by scheduling a Zoom or Google Meet meeting with our clients to understand their pain points, requirements, and available resources.
Initial Assessment
After the initial meeting, our team conducts a comprehensive assessment, considering the details gathered during the consultation.
Project Planning
The initial assessment allows us to create a client-specific plan including a quote to begin working on the project.
Mutual Agreement
After agreeing on the details, we send the project agreement for both sides to confirm the terms and conditions.
Daily/Weekly Tasks
We set up a plan for tasks, sharing updates regularly with the client on what is being done by the team.
Feedback & Reporting
We keep the client updated with regular feedback and reports to ensure everything is going well.
What Our Clients Say?
We have successfully partnered with multiple brands, helping them launch and scale their businesses on Amazon. Their feedback highlights the value we brought to their growth and success.
We launch, grow and expand your brand on Amazon
If you are planning to launch your own brand on Amazon to build a passive income stream, or if you’re a seller struggling with sales, advertising, or account issues, we are here to help. Book a free consultation with our team of experts, who will understand your pain points and provide an actionable plan to address your challenges.
At Eclete, we are pleased to offer a try-before-you-buy opportunity for new clients. Schedule a consultation at your convenience, and let’s talk!
We Are Diversely Specialized In
We have accumulated experience in multiple industries. Ranging from home and kitchen to eco-friendly products, we are specialized in managing brands and launching products in various categories.
Home and Kitchen
For home & kitchen related items, we focus on fine-tuning the product listing for maximum coverage and sale. They assist the brands with achieving the high demand for products that are used for home improvement and for the Kitchen.
Household & Health
By applying effective Amazon SEO and PPC strategies, we help sellers improve their listings and boost repeat orders for household and health products, ensuring consistent growth.
Sports & Outdoors
Our mission is to make sports and outdoor products more inviting and easier to find on the application while achieving great results for brands in the booming fitness niche through improved listings and advertising efforts.
Pet Supplies
Our services benefit pet supplies brands to get and maintain more customers by creating appealing and relevant listings for the target pet owners.
Baby Products
We ensure that baby product listings are easily visible to parents who are making purchases of baby products with an added bonus of safety and quality thus leading to increased sales for brands.
Beauty & Personal Care
Our team customizes product listings for beauty and personal care items, increasing sales and visibility in this fast-growing sector by targeting the right audience with relevant keywords.
Automotive Accessories
We help auto accessory brands increase visibility and meet the steady demand in the automotive market through expertly optimized Amazon product pages.
Office Products
We ensure that with the current trend of working from home we magnify the availability of office products enabling sellers exploit the demand especially of professional utensils and working equipment.
Tools & DIY
We ensure the tools and home improvement products are listed appropriately thus helping DIY enthusiasts easily find new solutions and in the process they sell more.
Grocery & Gourmet Food
It is effective for brands, which are the sellers of frequently bought products such as organic snacks and gourmet foods, because our strategies result in making customers purchase more of such products on Amazon.
Toys & Games
We optimize listings for educational and entertainment toys, helping brands capture parents’ attention with appealing, easy-to-find product pages.
Arts & Crafts
We also help sellers in the DIY craft niche, increase the discoverability for craft kits, sewing products and unique tools that appeal to craft enthusiasts.
Fashion & Accessories
We help fashion brands boost their discoverability on Amazon by optimizing listings for stylish accessories, clothing, and footwear that attract buyers.
Electronics Accessories
With our SEO services we ensure that listings for technology accessories are placed strategically to offer sustainable sales given the continuous market requirement of quality and durable electronic peripherals.
Garden & Outdoor
We assist brands selling garden tools and outdoor products by boosting visibility for lightweight, affordable items that meet the needs of urban gardeners and outdoor enthusiasts.
Music Accessories
Our strategies enhance the discoverability of essential musical instrument accessories, helping music brands improve sales and visibility on Amazon.
Health & Fitness
Our listings involve fitness tool and accessories for fitness-oriented consumers looking for new, compact products to complement their fitness activities.
Educational Products
Thus, we enhance the popularity of educational toys and learning materials by providing them with well-optimized buying-potential lists that contain desired parents of educators.
Eco-Friendly Products
We assist sustainable brands through our alignment, guiding people to purchase more sustainably through the use of environmental phrases and strategic placements.
Industrial & Scientific
Industrial businesses seek assistance to rise to the top of search results for tools, equipment, and scientific products that they post for sale online.
FAQs
How does an Amazon private label operate and what is it?
Selling goods made by outside vendors under your own brand is known as “Amazon private label.” In addition to personalizing the product packaging, logo, and marketing, sellers develop a distinctive brand identity. Finding a product niche, obtaining goods from reputable vendors, and listing them on Amazon are all steps in the process. Businesses can differentiate themselves, manage prices, and cultivate enduring client loyalty through private labeling.
How can I pick the best product for my private label business on Amazon?
Nothing is as important as choosing the right product if one intends to be successful. It involves identifying products which have little competition but for which customers are willing to pay. Those applications like Jungle Scout and Helium 10 can provide valuable insights in terms of competition, profitability, and a product niche. These factors should also include activities, such as product weight and size, seasonal demand, and possible industry profit.
How can private label companies work with Amazon FBA?
By taking care of shipping, packing, and storage, Amazon FBA (Fulfillment by Amazon) streamlines logistics for private label businesses. Amazon handles returns and customer support, while sellers ship their goods to its fulfillment centers. This enables private label vendors to take advantage of Amazon’s infrastructure for quick delivery and worldwide reach while concentrating on branding, marketing, and company growth.
What are the benefits of launching a private label company on Amazon?
A few of the invisible benefits which owners of Amazon private label businesses talk about are complete control over branding, pricing, and customer experience. A seller can create a unique image, differentiate his/her products from competitors’ products, and create a customer base. Moreover, since the brand image contributes to perceived quality and brand distinctiveness, private label enterprises can earn bigger margins of profit than in reselling.
How can I safeguard my Amazon private label brand?
Brand protection is crucial in the marketplace and businesses ensure they maintain credibility and trust with their clients to achieve this. Some of which include A+ Content which is access to enhanced content and branding services, trademark protection and tools for counterfeits reporting all of which are offered through Amazon Brand Registry. You can increase your brand security with regard to unapproved vendors by monitoring the customers’ reviews; using upcs as the unique identifiers; working with the approved supplier.
How does Eclete help businesses launch a private label on Amazon?
Eclete delivers a full service solution for starting Amazon private label businesses. Don’t worry if you are not sure where to start, or what to do at each step of product design, supplier discussion, list creation and promotion; our team of experts cover it all under private label management services, so you don’t have to! The team at CU experts has been practicing for many years, and with the right tools, your business will be unique in the market.
What sets Eclete apart from other private label service providers?
At Eclete, we put emphasis on them getting the desired results as well as customer satisfaction. Thus, we come to the company with over 500 successful private label product launches, and $3B in sales for our clients. All our working processes match individual requirements of businesses and our detailed reports make you aware of ongoing processes.
Does Eclete handle supplier sourcing and negotiations?
Yes, Eclete helps the company in the identification of appropriate suppliers and then negotiating the contractual arrangements. It also means that the products we intend to offer are quality tested, adhere to Amazon’s selling policies and regulations, and are in line to your brand image. We leverage from our established supplier base hence the challenge of identifying suppliers is already solved while our negotiating skills also ease the process of negotiations.
Can Eclete help improve existing private label businesses?
Absolutely. Whether you are experiencing low sales or you want to grow your company, our specialists can help with your listings, marketing, and even your supply chain. Our individualized strategy will help to ensure the growth of your private label business namely.
How does Eclete ensure my brand's success on Amazon?
Eclete uses data strategies, analytical tools and effective marketing trends to optimize results for your brand. Many customers have dedicated account managers, and all aim for new opportunities to enhance the success of your private label. Online advertisements, optimized listings, paid ads – we provide you with full service solutions so your business stands out.
Case Studies
To us you’re not just a client. You’re a Partner. Let’s give your business room to grow with our suite of full-service solutions.
Eclete's Perspectives
To us you’re not just a client. You’re a Partner. Let’s give your business room to grow with our suite of full-service solutions.
